Data Privacy: What We Collect and Why

IP Snare is built to work with the data you already share during traffic disputes. We don't ask for anything new or sensitive — just the click metadata that vendors and publishers routinely exchange when reconciling billable traffic.

No revenue figures. No CPC rates. No client names. Ever.

What We Collect

Every click sent to IP Snare includes 13 mandatory fields. Each one serves a specific purpose in classifying traffic as billable or non-billable.

Click Identification

These fields let us match, deduplicate, and trace every click across both sides of a partnership.

FieldWhat It IsWhy We Need It
click_idUnique identifier for the clickCore reference for tracking and deduplication
source_click_idThe click ID assigned by the traffic sourceLinks the click back to the originating publisher for reconciliation
source_idIdentifier of the traffic source or publisherGroups traffic by source so you can evaluate quality per partner
destination_idIdentifier of the destination or vendorRoutes the click to the correct partner report

User Signals

These fields help us detect bots, flag suspicious patterns, and verify geographic targeting.

FieldWhat It IsWhy We Need It
user_ipThe IP address of the user who clickedCore signal for bot detection, proxy identification, and geo-validation
user_agentThe browser and device string of the userIdentifies known bot signatures and headless browsers
user_countryThe country of the userValidates whether the click matches the expected geographic targeting

Job & Timing

These fields let us check whether a click is valid in context — right job, right country, right time, not a duplicate.

FieldWhat It IsWhy We Need It
job_idIdentifier of the job listing clickedTies the click to a specific job for expired-job and duplicate-click checks
job_countryThe country the job is posted inCross-referenced with user_country to flag geographic mismatches
click_timeTimestamp of when the click occurredUsed for time-based validation, deduplication windows, and trend analysis
expired_atExpiry timestamp of the job listing (if applicable)Determines whether the job was still live at the time of the click
is_botWhether the source flagged this click as a bot (0 or 1)Lets publishers pass their own bot assessment for comparison against our detection
final_clickWhether this is the last click in a redirect chain (0 or 1)Identifies the billable click when traffic passes through multiple hops

What We NEVER Collect or Ask For

IP Snare is deliberately designed to work without commercial data. We will never ask you for:

  • Revenue or earnings — your financial data stays in your systems
  • CPC, CPM, or CPA rates — we don't need pricing to classify traffic
  • Client or advertiser names — we identify partners by ID, not by name
  • Campaign budgets or spend — irrelevant to traffic quality
  • Bid data or margins — your commercial strategy is yours alone
  • Candidate or applicant data — we never see who applied or their personal details

There is nothing commercially sensitive on our platform. If there were ever a breach, an attacker would find click metadata — the same data that already flows between partners during routine reconciliation.

Partner-Isolated Reports

Every report on IP Snare is scoped to a single partner:

  • Vendors see only the traffic their publishers sent them
  • Publishers see only the traffic they sent to their vendors
  • No partner can access another partner's data, reports, or traffic breakdown

You can create custom reports for each partnership, and each report is only accessible by the partners involved. Your data is safe, secure, and completely siloed.

This Is Data You Already Share

When a billing dispute happens today, both sides pull logs and compare click-level data — IPs, timestamps, user agents, job IDs. That's exactly what IP Snare collects. The difference is that we do it in real time, so disputes don't happen in the first place.

No new data exposure. No commercial risk. Just the metadata you already exchange, working harder for you.


Ready to see it in action? Book a demo and we'll walk you through exactly how your data is handled.